Illinois: Land of . . . Dairy Queen

Logo from 1960 to 2001 (still in use at some locations)
Logo from 1960 to 2001 (still in use at some locations)

It’s true.  J. F. McCullough and his son Alex created the yummy soft serve almost eighty years ago in Kankakee, Illinois.

Then on August 4, 1938, their friend, Sherb Noble, held an “All You Can Eat for 10 Cents” sale of the frozen dairy delight at his ice cream store.  He served about 1600 people in two hours.

Mr. Noble later opened the first Dairy Queen in Joliet in 1940. J. F. McCullough also came up with the name–to him, the cow was “the queen of the dairy business.” Voila! Dairy Queen!

The company’s potential for franchising was phenomenal. Within fifteen years, it had grown to 2600 locations.

“Today, the DQ® system is one of the largest fast food systems in the world, with more than 6,000 restaurants in the United States, Canada and 18 other countries.” (Dairy Queen)

DQ_footer_buttons_see_blizzards_01While on the official website, I clicked on the Blizzard Fan Club page. The “Sweetest Club in the Solar System” has 4,361,491 members as I type this. (There will be at least one more by the time you read this. LOL!)

Though I love the strawberry chocolate Blizzard, my favorite treat is the chocolate soda (made with vanilla ice cream and club soda, no whipped cream).

Writing this post reminds me of visits to our local DQ–sometimes with my children when they were young and sometimes with friends.

Delicious memories!

And now I’m craving that soft serve.

Join me?


One comment on “Illinois: Land of . . . Dairy Queen

  1. My favorite blizzard is Choco-Cherry Love. I usually get a hot fudge sundae with peanuts. (Sort of a mini Peanut Buster Parfait.) I had no idea Dairy Queen was “born” in Illinois. Thanks, Johnnie. 🙂

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